Beers, Blokes & Business podcastPodcast026: Pricing with Jon Manning

026: Pricing with Jon Manning

Beers, Blokes & Business tackle pricing with Jon Manning

Pricing, every business uses it and it can be the death of your business if you get it wrong. Yet when you talk to business owners so many freely admit to having no real grasp of pricing strategy. Tonight we’ve bought our pricing expert Jon Manning to set us straight on various pricing models: cost plus, market bare & freemium.

Jon has the greatest Linkedin headshot we’ve ever seen.

What will you learn from this podcast

  • Why we really need to look at value based pricing.
  • Why dynamic pricing has been slow to be adopted in Australia.
  • Why Jon thinks Price Elasticity is a myth.
  • How did Sir Stellios price his ‘Easy’ businesses.
  • Why offering pricing packages especially for services is critical.
  • The reason Sean no longer uses Bronze, Sliver & Gold as his pricing package names.
  • How to sell a rusty old bike on eBay.
  • Why the second cheapest bottle of wine on the menu is the highest seller.
  • Why all pricing is contextual.
  • Does having 9’s & 5’s in your pricing work?
  • How Short Batch prices ice cream in the park & wedding packages.
  • How Courtney Cox, GramParsons & the Facebook graffiti artist chose to get paid.

Plisner Urquell bottle

Links from the podcast

On this BBB podcast were:

The beer of choice for this podcast was Plisner Urquell the first of the Czech imports.

Download this episode here but we’d prefer you to subscribe in iTunesStitcher or this feed if you don’t use iTunes.

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enclosure:
http://traffic.libsyn.com/beersblokesbusiness/BBB026.mp3 61984701 audio/mpeg a:1:{s:8:"duration";s:8:"00:51:24";}
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