Tag Archives: pr

088: Hacking your way to media coverage

Samma (aka Steve Sammartino) has a great track record of getting mainstream press coverage for himself and his companies. Here is what we learned from this podcast Samma’s never fail formula for getting press Importance of having several angles Don’t fall in love with your story Start small, home runs come later Know your Gaddie Pitch…

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085: Nicole Matejic on Social Media Rules of Engagement

Sean, Steve catch up with Nicole Matejic to discuss her unique background and recent book – Social Media Rules of Engagement. Here is what we learned from this podcast How Nicole ended up working in social media How social media is used in the military What businesses can learn from armed forces using social media Importance of…

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022: Gettin’ Press

Nearly every business needs media coverage.  In this episode we discuss how to get it, what to do with it when you get it and how the media landscape is changing. We’ve bought in a wily ol veteran of the industry, former journalist and PR pro turned content marketer Trevor Young to teach us and…

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