Beers, Blokes & Business podcastPodcast034: Running Successful Events

034: Running Successful Events

Beers, Blokes & BusinessThis week on Beers, Blokes and Business; We’ve all been to events where we arrived with high hopes only to depart underwhelmed. In this episode Steve Vallas leads us through what makes a great event and how you can run one that will leave your punters raving.

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If you’re intending on running a launch, networking event or a workshop – Listen and learn:

  • Why you should talk to the venue manager, after all they’ve ran more events than you’ve had Sunday roasts.
  • When to have your event: which day of the week, breakfasts vs evening drinks.
  • Why Josh Rowe is the Tottie Goldsmith of Melbourne events & suffers from FOMO.
  • Not to rely on Facebook rsvp’s & what % will likely show up on the night.
  • Why Steve says you need to hustle as the event nears to fill the room or you’ll be disappointed with numbers.
  • The difference in expectations of a paying crowd compared to those at a free event.
  • Why you should break up the event into two halves & why that will keep the venue happy.
  • How Sean bought Twitter to Australia, recruited celebs to a panel & ran two large successful events.
  • Why Scott partnered with Shopify on the Online Store Guys launch.
  • How your follow up comms post event will define it’s success.
  • Know the crowd & make sure your presenters do to.
  • How sponsors can diminish the financial risk and add credibility to your event.

Links and resources from this episode

Events the blokes like: Business Chicks,  Churchill Club – Melbourne.

Monkey's Fist Pale Ale

On this BBB podcast were:

The beer downed by the blokes in this podcast was Monkey’s Fist Pale Ale

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From #BBBLaunch at HONEY Bar

BBB launch TweetReach report - was trending in Australia

enclosure:
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3 Comments

  1. James Richardson Reply

    That comment Scott made about the ‘Andrew Bogut’ event reminded me about it – I had completely forgot about that one.

    I was one of those 12 people in the room, and although a terribly organised shin-dig, it was really cool from my point of view to have a private audience with the big man!

    You knew it was a small turnout when Andrew Bogut walks around and shakes the hand of everyone that is in the room!

    Props to Bogut though, he handled it really well.

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