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034: Running Successful Events

This week on Beers, Blokes and Business; We’ve all been to events where we arrived with high hopes only to depart underwhelmed. In this episode Steve Vallas leads us through what makes a great event and how you can run one that will leave your punters raving.
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Podcast: Play in new window | Download (Duration: 50:35 — 58.2MB)
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If you’re intending on running a launch, networking event or a workshop – Listen and learn:
- Why you should talk to the venue manager, after all they’ve ran more events than you’ve had Sunday roasts.
- When to have your event: which day of the week, breakfasts vs evening drinks.
- Why Josh Rowe is the Tottie Goldsmith of Melbourne events & suffers from FOMO.
- Not to rely on Facebook rsvp’s & what % will likely show up on the night.
- Why Steve says you need to hustle as the event nears to fill the room or you’ll be disappointed with numbers.
- The difference in expectations of a paying crowd compared to those at a free event.
- Why you should break up the event into two halves & why that will keep the venue happy.
- How Sean bought Twitter to Australia, recruited celebs to a panel & ran two large successful events.
- Why Scott partnered with Shopify on the Online Store Guys launch.
- How your follow up comms post event will define it’s success.
- Know the crowd & make sure your presenters do to.
- How sponsors can diminish the financial risk and add credibility to your event.
Links and resources from this episode
- Eventbrite great built in tools and tips.
- MeetUp
- Resources & checklists for running a successful networking event.
- Sean’s Sports Geek ODE he ran earlier today but discussed in podcast the day before.
Events the blokes like: Business Chicks, Churchill Club – Melbourne.
On this BBB podcast were:
- @seancallanan from Sports Geek
- @scottkilmartin from Online Store Guys
- @thehoneybar from The Honey Bar or follow @SteveVallas
- @joshrowe man about town JoshRowe.com
The beer downed by the blokes in this podcast was Monkey’s Fist Pale Ale
Download this episode here but we’d prefer you to subscribe in iTunes, Stitcher, Soundcloud or this feed if you don’t use iTunes. Don’t forget you can get these show notes via email subscription.
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3 Comments
That comment Scott made about the ‘Andrew Bogut’ event reminded me about it – I had completely forgot about that one.
I was one of those 12 people in the room, and although a terribly organised shin-dig, it was really cool from my point of view to have a private audience with the big man!
You knew it was a small turnout when Andrew Bogut walks around and shakes the hand of everyone that is in the room!
Props to Bogut though, he handled it really well.
@jamesis:disqus it was a good night. Hopeless organisation, great to talk with the big fella who took it all in stride.
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