This week on Beers, Blokes and Business Sean, Steve, Scott and Josh share their highlights from the PeSA Internet Conference held in the Gold Coast. Signup to our email list to receive the #BBB show notes first every week: beersblokesbusiness.com/signup

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PeSA Conference Highlights – You will learn

• PeSA is the Professional eBay and eCommerce Sellers Alliance – it started with eBay sellers, but has expanded to all types of online sellers
• Tactics, approaches and conversations for driving eCommerce sales through digital channels
• Jim Stewart, Scott Kilmartin, Steve Vallas and Josh Rowe all spoke at PeSA and they reflect on the public speaking experiences at the event
• How to use social media for retail conversions
• How Steve built his audience using Twitter and now uses Facebook to engage his customer base
• PeSA is a community of people that wants to learn new things – speakers, attendees and exhibitors alike
• There are great opportunities with Facebook custom audiences
• Google+ is something to manage and nurture
• Facebook text updates may deliver you better reach. However, visual updates can drive more traffic
• Social media is part of the way you engage with your customers, use the tools to develop familiarity of the networks and understand your customers
• Social media is just as useful for commoditised products as high end fashion
• What Black Milk Clothing learned from a social media fail
• How Jim  Stewart drove in person leads as a PeSA exhibitor
• Why stepping out of your comfort zone and speaking to people not like you is enlightening
• Putting together generalist and niche players will result in learning new things for everyone
• Nathan Huppatz was once Peter Brock’s co-driver
• Email is one of the least filtered online marketing channels, especially in comparison to social media networks; use it !
• Josh’s new startup business realAs.com will have email at the centre of it’s customer engagement strategy along side social media channels
• Each of the blokes key take aways from the conference

The bloke @jimboot sharing the SEO knowledge at #pesa14. pic.twitter.com/kmm9pqVE6N

— Scott Kilmartin (@ScottKilmartin) May 29, 2014

#pesa14 @jimboot spreading the #SEO gospel to a packed house. The power of Google Trends & Webmaster Tools. pic.twitter.com/sD9Y7hSd7V

— Scott Kilmartin (@ScottKilmartin) May 30, 2014

Social Media power panel with @Yvonne_Adele @thehoneybar @ScottKilmartin @bboutique learning from their exp #pesa14 pic.twitter.com/9Efpzy4W5n

— Online Market Expert (@OME_NET_AU) May 29, 2014

One of the blokes @joshrowe talking social commerce at #pesa14 pic.twitter.com/t0zi2DKMsY

— Beers Blokes & Biz (@BeersBlokesBiz) May 29, 2014

Links and resources from this episode 

• PeSA Internet Conference
• PeSA Las Vegas Aug 21-12, 2014
• PowerRetail’s take on PeSA
• #PeSA14 tagboard

The blokes on this podcast were:

• @seancallanan from Sports Geek
• @scottkilmartin from Online Store Guys
• @stevevallas from Honey Bar
• @joshrowe from realAs.com

The beer enjoyed by the blokes in this podcast was Peroni Red in a can

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enclosure:

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