Beers, Blokes & Business podcastPodcast033: Personal Branding versus Business Branding

033: Personal Branding versus Business Branding

Beers, Blokes & Business - Full Strength BanterThis week on Beers, Blokes and Business; The challenges associated with and the decisions surrounding branding yourself personally versus branding your company/business.

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Personal Branding versus Business Branding – What you will learn

  • The Blokes early decisions about personal branding as their business brands developed
  • The @thehoneybar experience of transitioning business relationships to personal relationships
  • The view that you should own the properties who identify you whenever possible via @sammartino
  • Busy is the new normal. How do you choose where you should spend your branding time
  • The difficulty in extracting the brand from the person when your name equates to what you do
  • How @sportsgeek brands himself through his shoes
  • What happens if you’re lost under someone else’s brand i.e. an intraprenuer in a corporate environment
  • Shaquille O’Neal’s use of Twitter and how the PR Suns girl benefitted from his personal brand
  • How you can you “Kilmartin” someone
  • The perils of not backing up your offline performance with your online persona
  • The importance of picking a brand channel
  • Making sure you look the part when your offline persona is in the real world
  • The view that you should be yourself…unless you’re a dickhead.

Thanks to our show sponsor – Brett Oaten Solicitors

Brett Oaten Solicitors - BBB SponsorGive Brett Oaten Solicitors a call on 02 9557 7173 or find Brett on Twitter @brettoaten and on Linkedin. He’ll actually talk to you and, for a lawyer, he’s a good bloke.

They can help anyone who uses intellectual property in their business.   He’ll do a great job for you – if he wasn’t good, stars of stage and screen wouldn’t use him, year in, year out.

Find out more at, tell him you know the Blokes

150 Lashes Pale Ale

Links and resources from this episode

On this BBB podcast were:

The beer downed by the blokes in this podcast was James Squire 150 Lashes Pale Ale

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Bloke Plug – Hurry. Tickets selling fast!

LearnSocialMediaFromBlokesWant some help understanding the social media landscape?

Sean from Sports Geek is running a One Day Educational on March 31 at HONEY Bar with the help of a few blokes Steve Sammartino and Josh Rowe.

It’s built to help business owners and marketers to deliver results for their business using social media.

Use the code BLOKES for $50 off registration.

enclosure: 59060204 audio/mpeg a:1:{s:8:"duration";s:8:"00:49:13";}

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