Beers, Blokes & Business podcastPodcast086: Grace – A Crowdfunding Road Trip starring an Ice Cream Truck

086: Grace – A Crowdfunding Road Trip starring an Ice Cream Truck

Scott is ready to launch his crowdfunding campaign for Grace.  It was an adventure to get his ice cream truck down to Melbourne  from the GC and not quite the Chef Movie road trip he’d planned. Grab some some popcorn and put your feet up.

Here is what we learned from this podcast

  • Scott’s motivation for running a crowd funding campaign
  • How Scott plans to attract supporters for the Grace restoration
  • The reasoning behind targeting the wedding market & structuring pledge & rewards levels.
  • How Instagram has been a vital marketing tool
  • Insights behind the scenes of Uber’s Ice Cream day
  • How Gumtree and Instagram can help you attract millennial workers
  • How you can pre order some Grace ice cream love at a discount during the campaign.

Some insights & links from this podcast

Let us know in the comments or on Twitter @BeersBlokesBiz or on Facebook with your opinion.

Follow @VintageIceCreamTruck on Instagram

Can’t be a road trip without a Big something.

Testing the instagram waters for interest & action.

Tag someone you know planning a wedding in Melbourne.

A photo posted by Vintage Ice Cream Truck (@vintageicecreamtruck) on

Turning fans into a contributing community.

A white canvas… Have a look at the fabulous ice cream trucks I've posted for colour inspiration. ~ Scott

A photo posted by Vintage Ice Cream Truck (@vintageicecreamtruck) on

The Vogue regram (75K likes) bought 1K followers to @VintageIceCreamTruck overnight.

Wanting blue sky, bikinis & board shorts as a backdrop.
End the rainmakers Mick & Scott.

Connect with these Blokes

The blokes on this podcast were:

Thanks for review

Relevant & Informative
Opened my mind to new ways of pricing my services and what value based pricing means as opposed to fixed fees for services. Both are fixed as opposed to time based but value requires consideration/ influence of customer perception, fixed just caps services. Context is not just part of pricing but is part of the product/ value. Personally a lot of the concepts/ strategies were intuitive to me rather than ones I knew about so it was good to understand the theory behind my application. I haven’t listened to your other shows but I was really engaged. It’s not condescending and it is informative.  Chase Legal

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enclosure: 38245698 audio/mpeg a:1:{s:8:"duration";s:8:"00:45:17";}

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