Beers, Blokes & Business podcastPodcast025: Content Marketing – Tell Your Story

025: Content Marketing – Tell Your Story

Beers, Blokes & Business tackle the topics of 2013

We’ve heard about it. Content marketing. What the heck does it mean? Where is the ROI? Where should I publish? What should I publish? All these questions are answered plus more with some great real world examples with blokes that have made the mistakes and found what works for them.


What will you learn from this podcast?

  • What is “Thought Leadership”
  • Don’t worry about mistakes – publish without thinking
  • If you can’t write you can still produce content
  • You don’t need to be on everything
  • Your sales people are a content resource
  • People like Koalas & mattresses
  • How the Honey Bar grows with content with this touching tale
  • Why you need Google authorship
  • Why @gustheboxer is a better content marketer than @scottkilmartin
  • You can’t not do it.
  • Everyone has 24 hours a day
  • Consistency is key

White Rabbit White Ale as drunk by the blokes on Beers, Blokes & Business podcastLinks from the podcast

Jim makes a balloon animal

On this BBB podcast were:

The tasty brew enjoyed by the blokes in this podcast was White Rabbit White Ale

Download this episode here but we’d prefer you to subscribe in iTunesStitcher or this feed if you don’t use iTunes.

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