022: Gettin’ Press

Beers, Blokes & Business tackle the topics of 2013Nearly every business needs media coverage.  In this episode we discuss how to get it, what to do with it when you get it and how the media landscape is changing. We’ve bought in a wily ol veteran of the industry, former journalist and PR pro turned content marketer Trevor Young to teach us and you tips and tricks for your businesses PR strategy.

Play

Happy New Year from The Blokes.

What will you learn from this podcast?

  • Why PR does not stand for Press Release & you don’t ‘leverage’ PR.
  • How to create relationships with journalists & influencers… before you need them.
  • How social media has changed the media biz & what it means to you.
  • How to craft a good story and the many angles one base story can be used for.
  • Push vs Pull media engagement.
  • Creating controversy as a media strategy.
  • What to do when the PR is negative.
  • Giving good quote is a skill you need to learn.
  • The importance of using media to create expert status.
  • Media Whoring… how to master the art.

Tooheys OldLinks from the podcast

On this BBB podcast were:

The tasty beverage inhaled by the blokes in this podcast was Tooheys Old.

Download this episode here but we’d prefer you to subscribe in iTunesStitcher or this feed if you don’t use iTunes.

enclosure:
http://traffic.libsyn.com/beersblokesbusiness/BBB022.mp3 55999505 audio/mpeg a:1:{s:8:"duration";s:8:"00:46:25";}
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3 Comments

  1. Pingback: Behind the Book - The Great Fragmentation with @sammartino »

  2. Pingback: 081: David Meerman Scott on @BeersBlokesBiz »

  3. Pingback: 088: Hacking your way to media coverage - »

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